All paid advertising is separate from project and retainer fees. This allows the paid social budget to be flexible based on performance throughout the year. We always recommend using your own ad account and setting up your own payment method for billing transparency.
Is ad spend included in fees?
How much should I budget for B2B social media marketing?
There are a few things you should keep in mind to set a social media marketing budget. Here are the rules of thumb:
5-30% of projected gross revenue should be spent on marketing.
Of that, 10-25% should go toward social media marketing, including paids ad, content and community management.
- If you made $10 million in a year, you would spend between $8k-$20k/month.
- Campaign formula: Repeat the same process but replace the annual sales target with the expected outcome for a specific event, strategic initiative, and timeframe.
- Performance-based formula: Instead of one fixed budget, set a tolerance. Use your customer acquisition (CAC) and est. lifetime value (CLV) metrics to guide your investment in a channel or campaign. Review and adjust budgets quarterly based on ROI.
- Guess and check: Hey, sometimes you just need somewhere to start. Use industry surveys as a benchmark.
Why do you call yourself a paid social agency?
Every client engagement has a paid advertising component. While creativity is what ultimately moves people to action, we believe that paid media provides a path towards a scalable and predictable social program.
Do you do community management?
Yes, but we believe it’s a distinct function from social media marketing. Sometimes it’s best handled in-house. When outsourced, most agencies use it as an avenue to fill up hours. We try to identify actual needs and opportunities to solve for.
Do you have a strong relationship with the social platforms?
We excel in leveraging your branded content in paid ads. Because of our extensive industry knowledge, we leverage the platforms to their fullest extent—unlike most agencies—and frequently have the opportunity to beta new product offerings before other agencies do. We also have access to the internal creative shops if a campaign’s media buy is significant enough.
- YouTube
- TikTok
Do you work on campaigns or one-off projects?
While we accommodate both, clients understand the value of our services from the moment we begin. This leads to a long-term relationship that will grow your business.
Do you have minimums?
Yes. Our competitive and affordable agreements start at $3,000 per month for media management and creative, plus paid media spend.
But what do most clients typically actually pay?
Most clients typically spend over $10,000 per month on their paid social programs with us—but ultimately our goal is to quickly get to clear ROI that allows us both to decide the best size and shape for a given project.
Should you hire an employee or agency for social media?
If you are a growing business, you may be asking this question: should you hire a staff member or outsource social media? Either way, you have to be sure you get a professional who will do high-level work. Clumsy social media marketing is throwing good money after bad. You’ll weigh the pros and cons. An employee may receive more brand-specific training, which equips them to speak for your brand. A long-term employee will be more expensive, in the long-run, than an agency. Consider whether you have the bandwidth and know-how to train internally. An agency can provide an outside perspective of your brand that can add immense value to the marketing process. A social media marketing agency can also have a full team of people whose talents outpace an individual hire.
What should I look for in a social media agency?
Social media agencies should be staffed with qualified, creative professionals. Social media and online marketing is a highly competitive space. There are two core skill sets that showcase talent: the ability to convert leads using paid ads and the ability to create novel and innovative content. Many social media agencies have specialties or work in certain industries. Anyone you interview should have an evident understanding of the technology and processes and a creative take or perspective that illustrates their approach.
How does a social media agency work?
A social media agency will help your business run social media campaigns, paid ads and launch then maintain your online presence. Social media agencies are run by people who are professionally trained and certified to do online marketing. Agencies like this usually provide a continuum of support, including copywriting, creative/graphic design, ad strategies, ad implementation and monitoring, data and reporting and more. Businesses hire companies like this for a fee.
How much does a social media marketing agency cost?
Social media marketing can range from a few hundred dollars a month to a few thousand dollars a month. It is a “get what you pay for” industry. You can hire a college intern to oversee your accounts. However, if you want to compete powerfully in the marketplace, it is a spend with a significant ROI. Most social media marketing agencies will cost between $3,000-$10,000 a month. You will also pay separately for the ads themselves, which will be written and designed by your agency.
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